Hand Hygiene at RBH
A bold branding and awareness campaign that transformed hand hygiene across a major teaching hospital — directly contributing to a dramatic reduction in MRSA cases.
| Sector | Healthcare, Public Health |
|---|---|
| Cost | £30K |
| Role | Branding, Campaign Design, Wayfinding, Site-Specific Graphics |
the brief
Design and deliver a new hand hygiene branding and awareness campaign for a major teaching hospital, guiding patients and visitors from the car park to the bedside — and driving positive behaviour change.
what studio mode did
We were asked to carry out an audit of the hospital and propose optimal locations for hand hygiene stations, as well as associated signage and information points. From there, we were tasked with creating a new brand identity for the hospital’s Hand Hygiene Campaign.
Our concept centred around a series of bold, single-word prompts—asking patients and visitors to think, look, or geldepending on their location within the hospital. The campaign was designed to follow the patient and visitor journey all the way from the car park to the bedside.
We presented the full campaign to the Hospital’s Board of Directors and Governors to gain approval, and then developed detailed drawings and site-specific graphics for every location, ready for production and installation.
The Hospital’s success in reducing MRSA cases from 80 to zero in a single year was featured in a BBC news report on 28 June 2011—and Studio Mode’s design work was front and centre. In short, it seems to have worked.
“Your hand hygiene branding & signage design work is now in place throughout the hospital and it is excellent. It has received much praise. Thank you for your excellent design work.”
any tricky bits?
It wasn’t a case of one-size-fits-all. The campaign branding needed to flex across a range of applications—wall-mounted signage, leaflet dispensers, hanging banners, and glazing graphics, as well as the gel stations themselves. But we understood the client’s ambition, and we took time to learn how the hospital operated day to day.
So no, not tricky—just creative, enjoyable, and genuinely rewarding.